Klaviyo Lifecycle Marketing Manager
We are hiring a lifecycle marketer to own retention for a high-growth e-commerce brand. This role is centered on hands-on Klaviyo execution: segmentation, automated flows, campaign planning, deliverability, testing, and clear reporting tied to repeat purchase rate, LTV, and contribution margin. Responsibilities Own the email and SMS calendar in Klaviyo from brief through QA, launch, and post-send analysis. Build and improve Welcome, Browse Abandonment, Cart Abandonment, Post-Purchase, Cross-Sell, Win-Back, and replenishment flows. Create meaningful customer segments using purchase behavior, engagement, product affinity, predicted value, and lifecycle stage. Maintain a disciplined A/B...
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