Head of Marketing

RTS is an enthusiast culture company that builds at the intersection of gaming, creators, and brands. From global live events to bespoke branded content, we exist to create meaningful connections between fans and the worlds they love. Our team brings deep expertise across partnership sales and marketing, talent management, event production, media, community building, and IP development. About the Role As the Head of Marketing, you will be responsible for both RTS & Evo brands. You will define how our brands exist to their customers, how customers touch and feel it and how the brands talk to their communities. For Evo we are looking for someone who will own, evolve, and manage its brand and tone both internally and externally. For RTS you will be working both with the RTS brand as a parent company and our other clients. You will have a strong understanding of the creator economy where RTS serves as a respected authority and thought leader. We are looking for the right person who has been in the thick of building a marketing engine and playbook for an emerging brand whilst also keeping a finger on the pulse of what’s new and what’s fresh. Evolving Evo’s brand means transitioning it from a historic, seasonal tournament into a year-round, global entertainment property. The right candidate will understand how to scale the brand into new international territories and multiple broadcast spaces, ensuring that as the spectacle and audience grows, that the identity remains both fiercely authentic to its roots and welcoming to new fans. Reporting Structure: You will report to the COO Key Responsibilities: Brand Strategy & Omnichannel Identity Work with executive leadership, the Evo product team and other internal stakeholders to define, evolve, and execute the overall brand vision for Evo and RTS in alignment with year-round growth goals (set by you) and partner objectives Establish clear frameworks for Evo’s evolving global brand tone, ensuring every consumer touchpoint from digital content through live event experiences remain authentic to its grassroots, counter-culture roots whilst also enabling the brand to grow to new fans Build scalable and repeatable marketing engines and playbooks that elevate RTS’s position as a respected authority and thought leader within the gaming, esports, and creator economy landscapes Define and own marketing goals, including go-to-market strategies, that drive audience growth, fan engagement, content consumption, ticket sales, and...

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