Social Video Specialist

USA TODAY is looking for a high-energy, audience-focused Social Video Specialist with journalism experience (required) to monitor and advise on the performance and innovation of USA TODAY ’s off-platform video portfolio, specifically on social media. The ideal candidate is passionate about preserving the future of news through innovative storytelling and engagement experiences. This role is right for you if you’re constantly monitoring the latest trends in social media and emerging platforms, including in the creator industry, and love to experiment and innovate. As a key strategic leader on the new USA TODAY audience team, you will combine expertise in social and vertical video production, data analytics, and platform insights to grow audience and discoverability, deepen engagement, and support new revenue opportunities. You will lead audience-focused experimentation for our off-platform video distribution, testing new approaches and engagement strategies that drive measurable growth. We’re looking for someone who can anticipate and respond to shifts in social media and video trends and audience behavior, continually refining strategy while ensuring the consistency of our brand voice and identity across our portfolio of accounts. In this role, you will also help strengthen audience engagement across the newsroom by coaching journalists on effective social video practices. The successful candidate will be a collaborative, strategic thinker who can work across divisions and translate company-wide priorities into clear, actionable plans for the newsroom. In addition, you actively partner with our Video Production Team, helping plan for major tentpole events, host trainings for our journalists and set our broader off-platform video strategies. Help us ensure the future of journalism is strong and that our newsroom continues to evolve to meet the needs of a growing digital audience. This position is remote and can be based anywhere in the US, except for Alaska, Hawaii and Wyoming. If you live near one of our local newsrooms, you may have the option to use that as a base of operations. Responsibilities: Lead USA TODAY ’s social video strategy (including our strategy for user-generated content), working with USA TODAY leaders and the broader USA TODAY audience team to assess our portfolio and performance and drive innovation. Establish a cohesive editorial style for USA TODAY ’s social video journalism, ensuring content is tailored to platform behaviors and...

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