Marketing Manager- EP

Marketing Manager, Estate Planning Rosenblum Law Location: Remote (US) Schedule: 9 a.m. to 6 p.m. Eastern Time Compensation: $80,000 to $100,000 Benefits: Rosenblum Law helps families protect the people they love through estate planning. We’re looking for a Marketing Manager who can build funnels and nurture campaigns that turn interest into signed clients. Many prospects know they need an estate plan but hesitate or put it off. Your job is to understand what’s holding them back and develop the messaging, education, offers, and follow-up that help them move forward. Your primary focus will be funnel conversion and lifecycle marketing, connecting workshops, webinars, lead magnets, and automated campaigns into a clear path to becoming a client. You’ll also expand the channels that bring qualified prospects into that funnel. You’ll report to our Chief Growth Officer and collaborate with sales, intake, events, and attorneys. This is a hands-on role with freelancer and agency support. You’ll own priorities, execution, and results. What you’ll do Build funnels, nurture campaigns, and creative Create lead magnets and segmented email and text campaigns based on prospects’ interests, concerns, and readiness. Build follow-up sequences for missed events, attendees who don’t book, consultations that don’t convert, and older leads. Develop creative concepts and work with designers, writers, video creators, and agencies to produce ads, emails, videos, and landing pages. Own a structured testing roadmap for hooks, visuals, messaging, offers, forms, and calls to action. Document results, refresh creative, and expand successful campaigns. Grow workshop and webinar performance Collaborate with sales and presenting attorneys to test audiences, topics, formats, consultation offers, and booking processes, keeping messaging consistent throughout the journey. Own registration campaigns, confirmations, reminders, and rescheduling to improve attendance and consultation bookings. Test and diversify marketing channels, reducing cost per registrant and attendee while maintaining lead quality and conversion to signed clients. Align campaign volume with event availability, consultation schedules, and service capacity. Connect marketing, sales, and intake Use sales feedback, intake conversations, and client insights to understand objections and improve campaigns. Develop lead scoring, segmentation, and clear handoffs between automated nurturing and personal outreach. Collaborate with...

Summary and match are AI-generated; verify details on the original posting.

Listed via Himalayas. All sources