Social Media Specialist

USA TODAY is looking for a high-energy, audience-focused Social Media Specialist with journalism experience (required) to monitor and advise on the performance and innovation of USA TODAY ’s social media portfolio. The ideal candidate is passionate about preserving the future of news through innovative storytelling and engagement experiences. This role is right for you if you’re constantly monitoring the latest trends in social media and emerging platforms, including in the creator industry, and love to experiment and innovate. As a key strategic leader on the new USA TODAY audience team, you will combine expertise in social media strategy, data analytics, and platform insights to grow audience and discoverability, deepen engagement, and support new revenue opportunities. You will lead audience-focused experimentation across social media, testing new approaches, formats, and engagement strategies that drive measurable growth. We’re looking for someone who can anticipate and respond to shifts in platform trends and audience behavior, continually refining strategy while ensuring the consistency of our brand voice and identity across our portfolio of accounts. In this role, you will also help strengthen audience engagement across the newsroom by coaching journalists on effective social media practices that build trust and loyalty. The successful candidate will be a collaborative, strategic thinker who can work across divisions and translate company-wide priorities into clear, actionable plans for the newsroom. In addition, you will actively represent USA TODAY in strategic conversations with industry and platform partners. Help us ensure the future of journalism is strong and that our newsroom continues to evolve to meet the needs of a growing digital audience. This position is remote and can be based anywhere in the US, except for Alaska, Hawaii and Wyoming. If you live near one of our local newsrooms, you may have the option to use that as a base of operations. Responsibilities: Lead USA TODAY ’s social media strategy, working with USA TODAY leaders and the broader USA TODAY audience team to assess our portfolio and performance, develop audience journeys and drive innovation. Help USA TODAY develop a cohesive brand identity/style of our journalism on social media and pair content to meet user needs. Develop strategies that encompass the entire audience journey, thinking about every action we want a user to take with us. Assist newsroom in troubleshooting...

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