Principal Product Marketing Manager, Firefly

The opportunity Adobe Firefly is Adobe ’s AI-first creative studio, and this role sits at the center of it. As a Principal Product Marketing Manager for Firefly for creative professionals, you'll define what Firefly means for professional designers, video editors, photographers, and other professional creatives: how it fits into the tools they already use, what value it unlocks, and how we tell that story in ways that drive real adoption. You'll build and lead a small team of PMMs and own strategy and execution in equal measure, working across product, marketing, and go-to-market teams to connect Firefly's capabilities to the moments that matter most for creative pros. What you'll do Own positioning, messaging, and value propositions for Firefly with creative professional segments — translating complex AI capabilities into clear, compelling customer value Partner with inbound PMM teams to translate customer insights and use cases into outbound Firefly marketing strategy for Creative Cloud desktop app users, including integration with existing workflows and AI-native evolution of Creative Cloud desktop apps Own marketing strategy for Firefly for creative professionals — from awareness and discovery through usage and retention — in close partnership with channel owners and cross-functional marketing teams Own and orchestrate unified launch plans; write creative briefs and maintain a critical eye on channel execution across social, Adobe .com, email, and paid Develop and own post-launch optimization strategies informed by usage data — identifying where customers are in their Firefly journey and what interventions accelerate adoption Contribute to the PMM perspective on Firefly's business performance, connecting marketing strategy to adoption and engagement outcomes Partner with cross-functional teams to ensure messaging is coherent end to end, across broad product surface area and strategic partnerships Enable GTM and marketing teams to understand, articulate, and amplify Firefly's value Influence the roadmap using customer insight and market analysis — champion the customer's needs within the product process What you'll need to succeed 8+ years of experience in product marketing, marketing, or a related field driving strategy and execution for innovative products Passion for new technologies, creative products, and the creative industry, with deep knowledge of the GenAI landscape End-to-end PMM skills: positioning, messaging, launch, and post-launch...

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