Digital Marketing Specialist | Work from home (Open to Fresh Graduates)

Discover your 100% YOU with MicroSourcing ! Position: Digital Marketing Specialist Work setup: Work from home Why join MicroSourcing ? You'll have: Competitive Rewards: Enjoy above-market compensation, healthcare coverage on day one, plus one or more dependents, paid time-off with cash conversion, group life insurance, and performance bonuses A Collaborative Spirit: Contribute to a positive and engaging work environment by participating in company-sponsored events and activities. Work-Life Harmony: Enjoy the balance between work and life that suits you with flexible work arrangements. Career Growth: Take advantage of opportunities for continuous learning and career advancement. Inclusive Teamwork: Be part of a team that celebrates diversity and fosters an inclusive culture. Key Responsibilities The Digital Marketing Specialist is an entry-level role supporting the setup, launch, monitoring, quality assurance, reporting, and ongoing maintenance of digital advertising campaigns across multiple channels and platforms. Working under the guidance of experienced team members, the specialist will develop core Ad Operations skills while delivering accurate and timely work and coordinating primarily with internal teams. Client-facing communication may be required depending on the team assignment. The ideal candidate is detail-oriented, organized, comfortable working with data and technology, and motivated to build a career in digital advertising. Relevant experience is preferred but not required. Alloyed provides general Ad Operations training followed by platform-specific, process-specific, and client-specific training based on team assignment. Essential Duties and Responsibilities: Campaign Setup and Execution Support the setup, trafficking, launch, and maintenance of digital advertising campaigns across ad servers, buying platforms, social platforms, search platforms, and other campaign-management systems. Enter and maintain campaign information, including dates, budgets, targeting instructions, creative assets, tracking URLs, naming conventions, and delivery requirements. Upload and assign creative assets and assist with the implementation and validation of tags, pixels, click trackers, and other measurement components. Review campaign setup against approved instructions, media plans, and internal documentation, and complete pre-launch and post-launch quality assurance checks. Campaign Monitoring, Reporting, and Optimization Support Monitor campaign delivery,...

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