Senior Consultant, Martech Engineering

Ready to Make Your Mark? Are you enthusiastic about solving problems in the ever-evolving digital landscape and leveraging its potential to revolutionize businesses and enhance customer engagement? Our team is on the lookout for a Senior Consultant who possesses a robust consultative mindset, a genuine commitment to delivering value to clients, and a background in working with marketing technologies. We're in search of an individual with business acumen, strategic thinking and consultative mindset, who can captivate an audience and collaborate with clients and cross-functional teams to make informed, data-driven decisions regarding their digital strategies. In this role, you'll be client facing to gain a deep understanding of their business objectives and pain points. Your goal will be to identify, conceptualize, and implement innovative solutions that enhance user engagement, satisfaction, and ongoing value. As a Senior Consultant at BlastX, you will lead the execution of complex marketing technology projects, manage client relationships, and act as a strategic advisor. You will drive project success by ensuring the quality of deliverables, mentoring junior team members, and contributing thought leadership to the firm and the industry. The Senior Consultant has an opportunity to Make Your Mark every day solving challenges and see the positive impact of your work. Make your Mark every day -- on each other, our clients, our company, our industry, and the community. Primary Responsibilities You will take ownership of high-value client engagements, deliver tailored solutions, and ensure alignment with strategic objectives. Lead platform and architecture audits, addressing areas such as scalability, privacy compliance, and multi-channel data integration. Oversee the implementation of analytics tools (e.g., Adobe CJA, Amplitude, GA4) to measure performance across digital touchpoints and campaigns. Configure and optimize tag management systems (e.g., Adobe Tags, Tealium IQ, GTM) for accurate data tracking and reporting. Manage customer data platform (CDP) integrations, ensuring seamless activation of centralized customer data for personalization and segmentation. Collaborate with clients to develop strategic roadmaps that might include initiatives such as the implementation of AI-powered recommendation engines for dynamic, real-time personalization or advanced attribution models. Author detailed scopes of work, resource work plans, and technical specifications...

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