Growth Marketing Manager, Buddy

Skylight is a technology startup building the OS of the family. We make Skylight Calendar, the smart calendar loved by millions of families (plus Wired and the Wirecutter). Our latest product is Calendar 2, which just launched to rave reviews. Our mission is to connect loved ones by creating the world’s simplest products and services that improve family life. Our founders are former venture capitalists and serial entrepreneurs who have scaled this business to $300M+ in annual revenue while being completely bootstrapped and profitable . We get to grow a happy, healthy company focused on making products our customers love without investors breathing down our necks. Smart, hardworking people who care about making actually meaningful products love working here. People like you. We’re busy inventing new ways to simplify family life and help parents raise great kids – and we need your help! Come invent something new with us. About the Role: We're seeking an analytical, commercially-minded Growth Marketing Manager to own the paid acquisition P&L for new product launches. You'll set and defend CPA/MER targets, partner directly with New Business GMs on 0-1 go-to-market strategy, and build the creative testing engine that turns learnings into scalable spend. This is a high-autonomy, high-visibility seat where you're not running someone else's playbook, you're writing it. Responsibilities: Profitably scale paid search and social spend through rapid creative iteration for Calendar Ecosystem products while adhering to MER, CPA and Contribution targets Own the full acquisition unit economics model for new products from blended CPA and payback period to contribution margin and make scaling/pullback calls accordingly. Develop a high velocity creative testing plan that generates actionable business learnings and informs the future creative roadmap and product positioning Set creative strategy and testing hypotheses based on performance data and customer insight, briefing internal/agency creative partners and making the final call on what scales Work collaboratively with Product Marketing to test and validate new marketing angles based on customer research Manage campaign structure, keyword strategy, and bidding to maximize CPA efficiency Continuously monitor auction insights, impression share, and CPC trends to maintain competitiveness Use platform data, third-party tools, and site analytics to inform decisions beyond in-platform metrics Report key performance insights...

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