Senior Manager, Performance Creative Strategy

HelloFresh is seeking an entrepreneurial, strategic and analytical Senior Creative Strategy Manager to join our Performance and Innovation team. Our Performance and Innovation team is an entrepreneurial creative studio that delivers a high volume of creative for our growth partners. You’ll enjoy finding creative solutions that drive performance across paid digital channels, including Meta, TikTok, YouTube and Google. This is a player-coach role: you’ll set the strategic direction for content while also getting into the work yourself, concepting and reviewing content in close partnership with Copy, Video & Photo Production and Art Direction. You’ll bring strong taste and platform fluency, embrace emerging tools to expand what’s creatively possible, and scale what works. What you’ll do Lead overall creative strategy across brands, with a strong focus on paid social content Oversee and lead a team of copywriters, strategy managers, designers and art directors, driving faster, sharper strategic oversight Partner with Growth paid social managers and channel owners, and with GM teams, to translate growth briefs into briefs that drive conversions on paid channels Partner with brand marketing teams to build strong creative strategy across our brands Identify high-impact testing opportunities and brief assets that align with testing goals Build a deep understanding of what performs and what doesn’t, and use it to unlock new paid growth with Product Marketing and Growth Marketing Monitor and analyze performance across Performance and Innovation assets to identify optimization opportunities Share performance insights and next steps regularly with marketing leadership and creative partners Stay current on industry trends, platform updates and emerging tools, and apply them to improve campaign performance Collaborate across marketing, product, engineering and data to drive incremental performance across channels What you bring Bachelor’s degree in Advertising, Business, Marketing, Communications, or equivalent 5–7 years of creative strategy or marketing experience, ideally at a start-up or on a high-volume team driving results for a fast-growing business Experience writing creative briefs and giving thoughtful feedback on marketing assets Experience planning and executing paid social and growth marketing campaigns from start to finish Hands-on fluency in creative and performance tools such as Motion (including its AI teammate, Runneth), Meta Ads Manager, TikTok Ads...

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