VP, Global Growth Marketing
As VP, Global Growth Marketing at vCluster Labs , you aren’t just running demand gen campaigns; you are building the global growth engine that turns market awareness into predictable, measurable pipeline. We already have strong product marketing, creative, community, ecosystem partnerships and events. Your job is to pull them into one system that covers ABM, field marketing, digital demand and marketing operations, using modern, AI-native ways of working. You won’t inherit a working machine here. You’ll build it, and you’ll own the strategy, team, budget and systems that tie marketing investment to revenue. As VP, Global Growth Marketing, your role will include: Global Demand & Pipeline: You will own the global demand strategy, pipeline targets, budget and performance across enterprise and AI infrastructure markets. You’ll build an always-on engine that covers paid digital, inbound, outbound orchestration, ABM, events and field. You’ll set funnel targets and conversion benchmarks and be accountable for marketing-sourced and marketing-influenced pipeline. Account-Based & Field Marketing: You will build and scale a global ABM motion aimed at high-value accounts and buying groups. You’ll work with Sales leadership on account selection, intent signals and coordinated execution. You’ll also lead field programs across North America, EMEA and other priority markets, and you’ll measure every event and executive program by how it moves accounts forward and creates pipeline. Digital Growth & Conversion: You will own paid search, paid social, retargeting and other acquisition channels. With Product Marketing and Creative, you’ll run website conversion, landing pages and experimentation. You’ll manage agencies against clear ROI targets and work with content and SEO/AEO to turn organic and AI search visibility into demand. Marketing Operations & Analytics: You will build the marketing ops foundation for a high-growth global revenue org: funnel architecture, lifecycle definitions, attribution, lead routing, scoring and dashboards. You’ll work with Revenue Operations to keep data flowing cleanly across Salesforce, HubSpot and other GTM systems. You’ll also bring in AI-enabled workflows that make the team more efficient and personalize outreach at scale. Team Leadership & Executive Partnership: You will build and lead a global team that covers demand gen, ABM, field, events and marketing ops, with clear ownership and operating rhythms. You’ll be a strategic partner to...
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