Marketing Associate

JOB SPECIFICATIONMarketing Associate - Coordinator & Content CreatorAbout Great Place to Work® IrelandGreat Place to Work® Ireland is a workplace culture consultancy that helps organisations create high-performing workplaces where employees feel trusted and valued. Using employee feedback, data and international benchmarking, we advise clients on employee experience, engagement and business performance. Our annual Best Workplaces™ awards recognise organisations for their achievements and help them build their employer brands.Our ValuesBring Great to Clients • Think Outside the Cube • Live a High-Trust CultureCertified Fun • Journeying Together • Selfcare PractitionersPurpose of the RoleTo plan, coordinate and deliver digital marketing, editorial content, client recognition communications, media engagement and brand campaigns that strengthen Great Place to Work® Ireland’s visibility and support business growth. The role supports a portfolio of approximately 150 clients in activating their recognitions and works closely with colleagues across marketing, client services and business development.Key ResponsibilitiesMarketing Strategy, Brand Campaigns and Growth• Contribute to marketing growth, brand awareness and lead attraction strategies; identify opportunities and propose innovative initiatives.• Lead end-to-end planning and delivery of assigned integrated, multi-channel campaigns, including major brand activities such as Certification Nation Day, from briefing and content development through to execution and evaluation.• Coordinate campaign messaging, client communications, promotional assets, stakeholder input and delivery schedules to support brand positioning and engagement.• Track campaign performance against agreed objectives and recommend improvements.Content Strategy and Editorial Management• Manage the editorial content calendar, aligning communications with business priorities, industry developments and key organisational milestones.• Lead development of client case studies and success stories, coordinating interviews, drafting, stakeholder reviews, feedback and approvals.• Create and coordinate content for blogs, newsletters, reports, social media and other marketing channels, ensuring consistent brand voice and quality.Website, Digital Visibility and AEO• Maintain and develop the website and social media channels, identifying opportunities to improve user experience, engagement and agreed performance metrics.• Lead the development and...

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