Director of Product Marketing

Join the team leading the next evolution of virtual care. At Teladoc Health , you are empowered to bring your true self to work while helping millions of people live their healthiest lives. Here you will be part of a high-performance culture where colleagues embrace challenges, drive transformative solutions, and create opportunities for growth. Together, we’re transforming how better health happens. Summary of Position The Director, B2B Product Marketing leads strategy and commercialization for Teladoc Health ’s enterprise solutions, translating product capabilities, clinical outcomes, buyer needs, and market dynamics into differentiated positioning and go-to-market strategies. This leader connects Product, Marketing, Sales, Clinical, Client Management, and other client-facing teams to ensure solutions are clearly positioned, commercially ready, and tied to member and business outcomes. Reporting to the Head of Product Marketing, this role advances B2B priorities within the broader B2B2C strategy. Success requires simplifying complexity, influencing senior stakeholders, and turning insight into actionable narratives, plans, and tools. Key responsibilities B2B positioning and narrative: Own positioning, value propositions, and messaging for priority enterprise solutions, segments, and buyers. Translate complex capabilities into clear customer value and align messaging across customer-facing teams. Core sales assets and buyer enablement: Create scalable pitch decks, sell sheets, messaging guides, FAQs, competitive positioning, proof points, and training that support acquisition, retention, and expansion. Partner with B2B Marketing, Content, and Creative on broader execution. Go-to-market and launches: Lead B2B go-to-market strategy and commercial readiness for priority offerings. Define audiences, buyer needs, positioning, readiness requirements, and success measures; partner with Product on commercialization and B2B Marketing on activation. Customer adoption and value: Develop value stories, use cases, and proof points across consideration, adoption, renewal, and expansion. Connect enterprise value to member awareness, utilization, outcomes, and buyer ROI. Cross-functional leadership: Lead complex initiatives through influence, clarify roles and decisions, and serve as the Product Marketing partner for assigned solutions. Align priorities, resources, launches, and market strategy with the broader portfolio. What success looks like Clear, differentiated...

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