Director of Brand Strategy

Are you a seasoned brand strategist who can sharpen how a well-known consumer brand stands apart? We’re seeking a Brand Strategy Director to partner with marketing leadership on long-term brand strategy, positioning, and messaging. About the Role Hourly Rate: $90/hour Contract Duration: 3 months, starting ASAP with potential to convert to FTE Location: Fully remote Weekly Hours: 40 Company Description We’re a leading shopping rewards platform focused on building credibility, desire, and loyalty with our members, engaging our current customer base, and driving new member acquisition. As we continue to grow and evolve our brand and product roadmap, we’re bringing on an experienced brand strategist to help define what sets us apart and keep our positioning cohesive across the business. Job Description As our Brand Strategy Director, you’ll partner closely with our VP of Brand and Creative to shape the long-term brand strategy that drives growth, awareness, and loyalty. You’ll craft positioning that differentiates our products and services, inform partnerships and new platforms, and make sure our brand story stays consistent across teams and initiatives. Consumer research will play a supporting role, grounding your strategy in a clear understanding of who our members are and what they need. Scope of Support Brand Strategy and Positioning Partner with the VP of Brand and Creative to develop long-term brand strategy focused on growth, awareness, and loyalty Craft brand strategy that differentiates our products and services and tells a compelling story in a competitive landscape Inform brand direction for partnerships and new platforms Drive cohesion of brand positioning across initiatives, partnerships, and cross-functional teams Consumer Understanding Translate consumer research into insights that serve as the foundation for positioning and messaging Identify high-value audience segments and help size the opportunity Stay on top of consumer, marketplace, and competitive trends and bring them back to the team Cross-Functional Partnership and Measurement Collaborate with marketing, business, and product stakeholders to identify key strategic questions Support brand campaign measurement through brand studies, working with agency partners to share learnings across the organization 12+ years of experience driving strategic brand work in a management consultancy, agency, or the brand organization of a well-loved consumer brand A strong point of view on what makes a...

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