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Senior Brand Strategist

Penta Group
United StatesremoteEnglish77k-87k USD/year3d ago
data-sciencemarketing

Penta Group is a global company providing data-driven solutions to help clients achieve their objectives in an increasingly complex stakeholder environment. We provide cutting-edge intelligence products to help clients understand what their stakeholders think, see, and hear, and then leverage that intelligence to develop and execute effective, measurable strategies. Our global team brings decades of experience in business, government, communications, research, data science, and media. Our clients include companies across a variety of industries, including technology, financial services, energy, healthcare, and more. Penta has offices in New York, London, Washington, DC, San Francisco, Dublin, London, Brussels, Singapore, and Hong Kong. Penta Brand Strategyis the firm's in-house advertising and creative agency. Penta Brand Strategy blends the firm's hallmark analytical and communications expertise with storytelling, design, and technology to help clients increase the accessibility, reach, and emotional resonance of their ideas. We work across the firm's client portfolio, developing creative solutions and campaign concepts that have the power to shape perspectives and inspire action on the issues that matter most. Role Summary: Penta is seeking a Senior Brand Strategist to join our remote team. Brand Strategists help bring our creative campaigns to life, working closely with designers, strategists, directors, managing directors, and partners across multiple clients and projects. A successful candidate is intellectually curious, eager to learn and contribute, works well in teams, and is interested in developing creative solutions that help solve complex challenges. The Brand Strategist is expected to: Work collaboratively with creative, paid media, and production teams developing brand strategy and creative campaign recommendations for clients Draft planning materials to ensure high-quality, strategically sound creative deliverables, including project proposals, strategy briefs, and creative briefs Conduct strategic research and analysis to inform the creative direction of client campaigns Create strategy for and project manage comprehensive creative campaign assets, including TV/video, digital, social, or audio ads; websites, event activations, and brand identity systems Work in collaboration with paid media/ads management team to report on campaign performance and optimization recommendations for clients Present campaign insights and performance to senior...

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