Marketing Specialist (Virtual, GB)

The Marketing Specialist for TPM leads day-to-day marketing delivery for the business unit, turning business priorities into well-organized campaigns, product launches, events, and digital programs that drive organic volume growth. Working with Sales, Product Management, and Engineering, and directing a shared-services team in India and external agencies, this role manages a broad set of simultaneous workstreams, keeps priorities and budget on track, and reports progress against the strategic plan. The role also supports the acquisition integration, helping ensure TPM marketing continues without disruption through the transition. Key Responsibilities Marketing Planning & Prioritization Execute the annual TPM marketing plan, aligned to the business unit strategic plan and the direction set by BU and marketing leadership. Prioritize requests across campaigns, launches, events, and web; manage budget against plan and flag trade-offs early. Go-to-Market & New Product Support Lead marketing execution for TPM product launches, from readiness through post-launch follow-up, in partnership with Product Management and Sales and leadership. Develop content plans, positioning, and sales enablement materials; provide milestone updates to support NPD funnel visibility. Campaign Execution & Demand Generation Plan and run multi-channel campaigns (web, email, social, paid, events) for priority TPM industries and applications. Track and report results. Manage tradeshow participation and lead follow-up with Sales; monitor lead quality and progression in the CRM. Shared Services & Stakeholder Collaboration Translate business needs into clear briefs for the India shared-services team and external agencies; review quality and deadlines. Partner with Sales, Product, Engineering, and Applications to turn technical inputs into customer-focused messaging. Measurement & Reporting Track KPIs for campaign performance, lead generation, and website activity; recommend optimizations based on results. Contribute to regular strategy-plan and organic growth reporting, with emphasis on volume growth above price. Integration & Business Continuity Support acquisition integration activities (systems, brand, website) while keeping TPM programs on track. Digital Projects Manage digital projects such as (but not limited to) website migrations, e-commerce store set-ups, automation implementations etc. Qualifications & Preferred Background 2–5 years of B2B marketing experience, ideally with...

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